SINGAPORE, 21 May 2021 – Now Communications Group Pte Ltd announced today the acquisition of software development company, CodeKakis. This move is in line with Now Comms Asia’s continued plan to develop and diversify across Asia Pacific. CodeKakis officially join Now Comms Asia in June, lending its expertise in development of marketing technology; while adding on to the number of home grown talents within the organisation.

Introducing the vibrant team from CodeKakis

CodeKakis’ development of the exciting product, Medusa Recognition, promises to value-add Now Comms Asia by helping clients with their “last mile” marketing. Medusa Recognition uses an AI Model to accurately predict the demographic information of the clients’ potential customers and automatically analyse the traffic – determining which adverts to display based on the demographic group, whilst protecting the privacy of the individuals.

Co-Founder of CodeKakis, Tommy Yiu, expressed his delight with this move, stating that, “This is a brilliant step in the right direction for both parties. We firmly believe this acquisition will open plenty of doors for us – we cannot wait to get started on playing our part and contributing positively to the organisation.”

With their portfolio boasting names like Singapore Discovery Centre and Localdex,
this is just one of the few ways how the addition of CodeKakis bolsters Now Comms Asia’s repertoire of services to its clients; alongside the opportunity to augment the capabilities of the organisation’s proprietary virtual events platform as Asia’s number one.

CodeKakis’ will join the in-house development team to accelerate the development of Nowevents.online to meet market trends and needs – solidifying its integrated end-to-end solution for event attendees and organisers alike in a world leading SAAS model. All this would enable all events and marketing clients to gain a decisive edge in executing a strong campaign; controlling every expect of their omnichannel campaign process.

Exciting future

CEO of Now Comms Asia, Andrew McArthur-Edwards, said, “This is an exciting time for the Now Comms family. We love finding new and innovative ways to help our clients with our proven talents as a creative house and our ability to harness technology to reduce the cost of delivering their campaigns to market. With the close partnership we already held with CodeKakis, this was the next logical step in the improving the offer for all our brands.”

For media queries, please contact:

Bryan Timothy Joseph
Now Comms Asia
bryan.joseph@nowcomms.asia
+65 8383 8359

Terrence Chua
Now Comms Asia
terrence.chua@nowcomms.asia
+65 8533 5003

Now Comms Asia

Now Comms Asia with subsidiaries NowEvents, Brown Cow Digital and Mischief Makers provide a full-fledged marketing capability in managing all aspects of the advertising process from strategic planning, creative, production to interactive services that is highly sought after in today’s Digital World. With a twenty-year history in Asia and having been based in Singapore for over a decade, Now Comms Asia has offices and affiliates throughout the region to allow seamless delivery in the world’s most diverse market.