Get people talking about your brand through a well-rounded user-generated content strategy that maximises your customer engagement.
In the new age of social media marketing, your biggest asset is an enthusiastic customer who raves about your brand online. Known as user-generated content, or UGC, it is one of the most effective forms of marketing today that you should be taking advantage of. A good user-generated content strategy significantly impacts your brand’s value, increases conversion rates, and builds credibility and trust.
Building a user-generated content marketing strategy through social media is essential for success in today’s online world. According to research, 90% of shoppers are more influenced by user-generated content than promotional emails and search engine results. Here are four tips to help you get started on your user-generated content strategy for maximum customer engagement.
1: Set Specific Goals for your User-Generated Content Strategy
Like every other content marketing plan, your UGC strategy requires you to set clear objectives and guidelines in order to be successful. Some common goals for campaigns include:
- Increasing customer engagement
- Creating a pool for more social content
- Educating your audience
- Building loyalty
Once you’ve decided on your objectives, set some metrics as a benchmark to measure and assess the success of your content efforts.
User-Generated Content Strategy #2: Think About The Platforms Most Impactful To Your Brand
Ideally, you’d want to extend your brand’s presence to as many social media platforms as possible. However, considering the structure and algorithm of each platform, it can be challenging to do so. The key focus here is to know where your target audience is and how they engage with you on that specific platform.
For example, here’s a brief overview of the generated content that works on each platform:
- Facebook: Curated content, video content and blog posts
- Instagram: Mainly for visual sharing— high-resolution photos, experiences shared through Instagram story
- Twitter: News, snippets, product reviews and testimonials
- LinkedIn: Job reviews, blog posts, company information
We recommend doing a deep dive into your organic post insights on each platform before figuring out how to achieve the engagement you’re looking for in UGC marketing campaigns.
User-Generated Content Strategy #3: Ask Your Audiences
More than 50% of consumers wish for brands to tell them what type of content to create and share. Don’t be afraid to be upfront about the kind of content you want to see from your followers. For example, some brands might hold contests to encourage people to participate and generate traction for the brand along the way. Others might do a Q&A session to collate experiences and stories relevant to the brand’s niche.
User-Generated Content Strategy #4: The Element of Customer Experience
In a user-generated content strategy, most brands fail to provide value to their customers. How are they being rewarded for sharing the word? Some ways that you can make the most out of your customer’s experience with your brand include:
- Resharing the post on your feed
- Responding and engaging with them
- Offering them an exclusive deal or discount
Building on a two-way interaction can go a long way in helping your audiences feel more connected to your brand and, in turn, increase your brand’s value.
Enhance Your User-Generated Content Strategy for Maximum Customer Engagement
A well-planned user-generated content strategy comes from putting your customer’s needs and wants at the forefront. The objective of a UGC campaign is to position your brand to inspire audiences to partner with you and share your brand with others. Your customers will be continuously engaged enough to keep coming back and influencing others when done well.
We work with brands to create winning marketing strategies that translate into profitability. Speak to us today to learn more about how we add value to your brand performance.