About the Virtual Event:

A recent survey1 by Aberdeen highlighted a general lack of standardised finance policies among businesses as a result of the proliferation of remote working. Small and medium-sized businesses (SMBs) in particular find themselves in a delicate situation as they try to adapt to new working norms.

As SMBs search for ways to shore up their finances during this pandemic, how can they find the best balance between controlling spending and making strategic investments to sustain the business?

Join us for a webinar on 窶牢MB Straight Talk: Cost control vs Strategic investments窶 with our eminent speakers:

Jeremy Gray, Principal at The CFO centre, who will share how he supports SMB owners with revenue enhancement programmes, whilst imparting strategic development skills to help grow their businesses further.

While, Mark Wilfred, Head of Solutions Consulting, SAP Concur will share insights on how to be an intelligent SMB, drive automation using low-cost cloud-based, mobile solutions to reduce manual processes and allow access anywhere, anytime.

1 Aberdeen | Expense and Invoice Management Pt. 2 - Survey Highlights

Register Now
Who should attend:

Finance leaders and managers, finance controllers, small business owners and all related finance titles within the SMB space.


Time (SGT)


12:00PM - 12:15PM

Insights from a CFO for SMBs: Want Growth? Manage your costs!

The right expense management strategy can help your business better adapt to the new normal. In Jeremy Gray窶冱 presentation, he will cover:

  • Proven management techniques that will allow you to take control of your spending
  • Cost control vs Investments for the future
  • Best ways to restructure businesses
  • 12:15PM - 12:30PM

    Becoming an intelligent SMB and taking control of your business spend

    Leveraging on intelligent automation of manual processes can help drive better visibility, time, cost savings and control over discretionary spending. In Mark Wilfred窶冱 presentation, he will cover:

  • Importance of a business management software in making informed decisions
  • Integrated spend management solution to automate finance processes and improve employee experience while minimizing costs
  • A mobile first experience for easy accessibility anywhere and anytime in the new normal
  • 12:30PM - 12:35PM

    Voice of an SMB Customer: Quick Service Restaurant Group Australia

    Shanaka Wijesuriya, GM, Finance of Quick Service Restaurant Group Australia, shares how automation has helped them drive out paper-based processes, allowing them to redeploy the time to drive more sales and franchisee value.

    12:35PM - 12:45PM

    Interactive dialogue - Battle between cost control and investing for the future

    Q&A - 窶廣sk me anything about financial management.窶

    Meet our speakers:

    Jeremy Gray,
    Principal – Asia,
    The CFO Centre

    With over 35 years of experience in senior Finance and General Management roles based in Europe, USA and Asia, Jeremy Gray is an experienced CFO who has helmed troubled operations across several markets 窶 turning their loss-making businesses into profitable outfits. Jeremy has also participated in CFO Innovation Conferences held in Singapore, Hong Kong and Shanghai.

    Mark Wilfred,
    Head of Solutions Consulting,
    SAP Concur

    With over 13 years of global experience, Mark Wilfred possesses strong knowledge of financial reporting standards with a focus on compliance, managing fraud risk and finance process efficiency. In recent years, his portfolio has expanded to include leading business transformation and cloud adoption for small businesses to large enterprises.

    Be part of this all-important dialogue and gain key insights into establishing financial sustainability for your organisation.

    Register Now